YouTube Channel Optimization & UX Redesign Expert
Department: Communications
Direct Oversight: Communications Director
Experience Level: Expert
Category: YouTube Channel Strategy / UX / SEO / Branding
Job Type: Contract (4-6 weeks)
Compensation Range: $2,500-$5,000 for project
About Us
Times Square Church (TSC) is a global ministry based in New York City with a large and growing international audience. We’re looking for a YouTube expert who can take our main channel to the next level — optimizing navigation, design, and engagement while helping more viewers discover and connect with our content.
What We Need
A seasoned YouTube Channel Strategist + UX Designer to:
- Audit the current TSC YouTube channel and identify growth opportunities
- Improve navigation and user experience, ensuring clear access to live services, sermons, and language channels
- Redesign playlist structure to reduce redundancy and group content logically by theme, series, and language
- Feature live streams and language channels prominently on the homepage
- Refresh visual branding (banner, thumbnail templates, featured sections) consistent with our main brand
- Optimize SEO (titles, tags, descriptions, playlists) for discoverability
- Create a strategy to grow subscribers and engagement, especially across international language channels
Measurable Goals
We’re aiming for a channel redesign that results in:
- 20–30% increase in total watch time and audience retention within 3 months
- 25% growth in subscribers on the main and language channels within 6 months
- Improved click-through rate (CTR) on thumbnails and playlists (target: 6–8%)
- Enhanced UX flow — users can easily find live services and translations within two clicks
Ideal Candidate
- Proven track record optimizing large YouTube channels (100K+ subscribers preferred)
- Strong grasp of YouTube algorithms, analytics, SEO, and visual hierarchy
- Experience designing intuitive channel layouts and playlist systems
- Skilled in creating consistent visual branding for YouTube
- Data-driven approach — able to translate analytics into actionable steps
- Experience with faith-based or nonprofit organizations is a plus
Deliverables
- Channel audit report with actionable insights
- Wireframe or visual prototype of proposed layout and navigation
- Visual assets (banner, thumbnail templates, featured sections)
- Metadata optimization plan (titles, tags, playlists)
- Final implementation and performance report
Duration & Budget
- Estimated duration: 4–6 weeks
- Open to fixed-price or hourly proposals — please include your rate and total estimate
Apply
Please include:
- Links to YouTube channels you’ve optimized or redesigned
- Before-and-after metrics (subscriber growth, CTR, or watch time improvements)
- A brief outline of your proposed approach to optimizing our channel
